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Personal Programming in Lawrence

THE MASS STRENGTH AND CONDITIONING STORY

Mass Strength and Conditioning started over 15 years ago in a humble garage as a small functional fitness gym. With a passion for fitness and a commitment to personalized training, we grew alongside as an affiliate, offering small, personalized classes that set the foundation for what we are today. When the world changed during the COVID-19 pandemic, we pivoted to offer remote individual design programs, ensuring our clients could continue their fitness journey from anywhere. This shift led us to where we are now—focused entirely on personalized coaching, whether through semi-private sessions, private training, or individual design. Our mission is to meet you where you are in your fitness journey and guide you towards your goals with tailored, personal programming in Lawrence and a supportive community.

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The Team

Joe Venuti owner of Mass Strength and Conditioning
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Joe Venuti

Owner

Joe’s past and present athletic interests include collegiate lacrosse, competitive volleyball, mountain biking, martial arts and fitness training. At CrossFit MASS, Joe focuses on tailoring training for client’s individual needs, abilities and goals. Joe is extremely enthusiastic about continuing to fine tune his expertise in the CrossFit method and about sharing this knowledge with his clients. Joe has also continuously trained in Chinese martial arts since 1992. Since 2001, he has been one of only a few authorized instructors in the Ch’iang Shan Ba Gua Zhang Association. Joe received his Bachelor’s Degree from the University of Massachusetts in 1990.

Alessandra Bisalti coach at Mass Strength and Conditioning
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Alessandra Bisalti

Personal Trainer, Photographer

A member of CrossFit MASS since its inception, Alessandra has built up nearly a decade of first-hand knowledge and experience to share with her athletes. Alessandra was a high school athlete who turned to CrossFit as a way to up her game. The combination of personalized programming plus group classes that offered varied training modalities ultimately landed her on the varsity soccer team, just a year after she was cut from junior varsity. In fact, tryouts for the varsity team felt “easy”. This left her with no doubt of the power of CrossFit. Alessandra works hard to understand and appreciate each individual’s personal journey. Whether you are training to compete, gearing up for a Spartan race, or trying to maintain a consistent, productive routine even with a busy personal and professional schedule, her goal is to help you reach yours. A hallmark of her coaching style is not letting you get caught up in what you can’t do, but celebrating what you can do. You’ll make gains quickly and safely. Known for a hard work ethic, positive attitude, and drive to continue learning, Alessandra is an integral member of CrossFit MASS. Her fascination with coffee, cats, and boy bands only adds to her charm. She holds Level 2 CrossFit and CrossFit Kids certifications, Level 1 Precision Nutrition and has attended multiple workshops in Olympic Weightlifting, Kettlebell, and Clean and Snatch. She is currently working on her Pre &Postnatal Certification.

What Sets Us Apart

At Mass Strength and Conditioning, we pride ourselves on being more than just a gym. Here’s what makes us unique:

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Long-Term Client Relationships and Success Stories

Our community is built on trust, commitment, and proven results. Many of our members have been with us for over a decade, a testament to the effectiveness of our programs and the supportive environment we cultivate. Whether it’s doubling VO2 max in a few months or recovering quickly from surgery, our clients achieve real, lasting results.
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Special Populations Expertise

We’re dedicated to helping everyone, including those with special needs. Our experience working with teens on the autism spectrum or with severe ADHD has led to remarkable improvements in body awareness, confidence, and social skills. We tailor our programs to ensure that everyone can succeed.
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Focus on Personal Accountability

We believe that personal accountability is key to achieving fitness goals. Our programs are designed for those who are committed to doing the work. We’ll provide the guidance and support, but the drive and determination come from you. This approach ensures that our clients see meaningful progress and maintain long-term success.
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Holistic Support and Monthly Consults

Fitness is just one piece of the puzzle. That’s why we offer monthly consults to review your progress and provide holistic support. From stress and sleep to nutrition, we address all aspects of your health to help you thrive both inside and outside the gym. Our personalized, holistic approach ensures that every aspect of your well-being is considered in your fitness journey.

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